
Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
The EUIPO (European Union Intellectual Property Office) and WIPO (World Intellectual Property Organization) are two different organizations that provide similar trademark registration services. EUIPO can help you register a trademark within the European Union (EU), which includes 27 member states. WIPO provides international trademark registration services - you can register your trademark in multiple countries worldwide through the Madrid system.
To be able to use the WIPO filing, you must file a base application first. You have to submit your application to your office of origin. Then, you can request an international application filing and indicate the countries where you wish to protect your trademark so that the office of your origin might certify it and send the application to WIPO.
There are other differences between EUIPO and WIPO applications, such as:
If you plan to use your trademark within the scope of the EU, it might be sufficient to register your trademark via EUIPO. The most important thing is to protect your brand in those countries where you might get copied. If you are planning to do your business across the world, you might consider WIPO registration.
Can my competition challenge my trademark after it is successfully registered?
Does registering a trademark for Amazon Brand Registry cost extra?
Is there an extra price for responding to the office action?
Should I file my trademark on an intent-to-use basis or wait until I start selling?
What is the best way to extend our US trademark protection to the rest of the world?
How long does it take for the examiner to assess my trademark?
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
Tech-giant formerly known as Facebook announced a rebrand and a change of its name to Meta. Following that, there were many discussions about whether a company as big as Facebook could even end up holding a complete monopoly over such generic word given hundreds of already existing trademarks in the same field of services. The results of these disputes will be decisive for the future of Meta.
WeCodePixels has been helping entrepreneurs with web and mobile development projects since 2014. Respecting the uniqueness of each and every client, the customer-centric focus of this IT development company is reflected in the satisfaction of its numerous clients, including Global O-Ring and Seal, Orange Amps, Men’s Health, FHM, among others. No matter how small or large the project is, WeCodePixels provides tailored solutions to aid web and mobile development from the initial idea to launch.
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