From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Looking to trademark a media company that posts content digitally - which countries should I register in?
Written by Tomas Orsula
Senior Trademark Attorney
You can base your decision on multiple factors, such as which countries are your website visitors from, where you have the biggest social media presence, where your company is based, what are the biggest markets etc.
You can choose a couple of countries to register in first. It is always possible to expand your registration at a later date. It might be tricky to choose where exactly you want to protect your brand if you post your content digitally. Unfortunately, there is nothing like a global trademark or a global package.
The most important thing is to start somewhere. You can consider your budget, make research on prices and legal services and make a final decision.
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