Back to (Inter)national trademarks

Looking to trademark a media company that posts content digitally - which countries should I register in?

Senior Trademark Attorney

Trademark rights are territorial (jurisdiction-specific), so you should realistically only file applications in countries where significant portions of your customer base are located.

Start with the markets where you have the largest audience and the highest risk of brand copying. For most digital media companies, the EU, US, and UK are the primary markets to cover. If your content is consumed significantly in other regions, extend registration to those markets.

The one caveat with media companies is that, unlike physical goods, digital content reaches audiences globally by default, which means brand copying can occur in markets you have not yet registered in. Prioritizing your largest markets first and expanding over time is the practical approach.

Related questions

From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian

#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.

mateus-campos-felipe-ZKJQCWsKmPs-unsplash

7 unusual and surprising trademarks people have registered

Trademark laws protect not only words and slogans, but also various shapes, sounds, and smells. With millions of trademark applications filed each year, we are seeing an influx of exceptional cases of filings for unconventional trademarks by both new and established brands. Below is a list of some of the most original and unexpected products that people have trademarked.

youssef-abdelwahab-qyzo7TDSVQs-unsplash 1

12 good reasons for construction companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for construction companies. This article presents a concise summary of 12 key reasons why every creator of our homes and cities should think about registering for a trademark.