What is the use of a trademark in business?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

A trademark protects a unique name, symbol or slogan pertaining to a brand. A trademark is valid for 10 years, after which it can be renewed an unlimited number of times.

This protection grants the owner exclusive rights to use the trademark in connection to the goods and services listed in the application, preventing others from copying or imitating the above-mentioned brand elements and deceiving customers.

Practically speaking, a trademark gives its owner legal grounds to take action against infringers. This can go as far as taking matters to court, but there are other options. For example, platforms like Amazon provide trademark holders with ways to report and resolve infringement without lengthy processes.

Advice icon

Haven't found what you are looking for?

Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.