What are non-substantive reasons for trademark dismissal?

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.

Trademark laws protect not only words and slogans, but also various shapes, sounds, and smells. With millions of trademark applications filed each year, we are seeing an influx of exceptional cases of filings for unconventional trademarks by both new and established brands. Below is a list of some of the most original and unexpected products that people have trademarked.

Tech-giant formerly known as Facebook announced a rebrand and a change of its name to Meta. Following that, there were many discussions about whether a company as big as Facebook could even end up holding a complete monopoly over such generic word given hundreds of already existing trademarks in the same field of services. The results of these disputes will be decisive for the future of Meta.