What is the difference between my company name and a brand name?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

Your company name and brand name may or may not be synonymous.

A company name is the official name of the company under which you operate. It is a form of legal entity.

A brand name, on the other hand, is the name by which your products/services are labelled, marketed and recognized by customers.

Not only may these names not be synonymous, but one company may own multiple brands. To give you an example, "The Coca-Cola Company" is a company name. The company owns the brand Coca-Cola, but also many other brands, including Fanta and Sprite.

In terms of trademarks, a registered trademark is intended to protect the brand name and the reputation customers associate with it.

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