Back to Logo vs name trademark

The brand is written using some decorations. Should I register the brand as a word trademark or a logo trademark?

Founder & Trademark Attorney

If your logo decorations are central to your brand, and this is what customers recognize about it, then you should consider registering a logo or combined mark, rather than just the wordmark. This protects the specific stylized version of the logo rather than just the name itself. If you want the most comprehensive coverage, then register both: a wordmark for the name in any form, and a figurative mark for the styled version.

On the other hand, if the decorative elements are minor or generic (a simple underline, a basic border, a common font), a wordmark is the better choice. It protects the name in any form and provides broader coverage; the decorative elements add no meaningful protection.

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