
Hugo Boss trademark challenge turned into PR nightmare
What happens when an internationally well-known luxury fashion house goes against a small family-owned Welsh brewery? As it turns out, a lot of unexpected things.
When it comes to registering a trademark in multiple countries, there are generally two main options: using the World Intellectual Property Organization's (WIPO) system or filing directly with the national trademark offices of each country.
The most cost-effective approach depends on various factors, but most notably on the number and exact choice of countries. Since each country has its own pricing structure and the fees can vary quite considerably, we can't give you a one-size-fits-all answer here, but generally, the WIPO route tends to be cheaper from five countries up.
However, if you want to be really sure, you will have to compare the exact prices for your specific case.
If you want to register your trademark in multiple countries at once, you can also check out our international packages with multicountry discounts.
Is it better to register trademarks in more countries at once or could this be done in a staged way?
In which countries should I register the trademark to sell globally?
Should I get a trademark when my business expands to a new country?
Do I need to get a trademark in China if I export my products from there?
If I register a trademark in the US, can I still sell my products in the UK with the US trademark?
Does the cost of trademark registration vary between countries?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.