Is it possible for two companies to co-own a trademark?

Increasing environmental concerns lead to shifting consumer behavior, and many brands address these concerns by registering ‘green’ trademarks. The results of the study conducted by EUIPO in 2021 found a 900% increase in green trademarks being filed, demonstrating that “growing interest in sustainability is indeed reflected in the EUTMs filed at the EUIPO [1]. Read about the current green trademark trend in the EU in this article.

Tech-giant formerly known as Facebook announced a rebrand and a change of its name to Meta. Following that, there were many discussions about whether a company as big as Facebook could even end up holding a complete monopoly over such generic word given hundreds of already existing trademarks in the same field of services. The results of these disputes will be decisive for the future of Meta.

Cases of multinational companies putting claims against much smaller businesses are far from uncommon, but their result is almost always the same - an absolute PR nightmare for the corporate giants. Oatly AB, a leading plant-based dairy alternatives producer, is amongst the companies that have fallen under public scrutiny after their overly aggressive trademark enforcement actions.