Back to Trademark monitoring

Does a trademark watch service include takedowns as well?

Founder & Trademark Attorney

A trademark watch service doesn’t always include enforcement actions. It varies from provider to provider—some include enforcement services (platform complaints, cease and desist letters, domain dispute filings) within their offering; others notify only.

Before subscribing, ask the monitoring provider which enforcement services are included, which carry additional fees, and which require separate legal assistance. A monitoring service that notifies you of infringement but provides no enforcement support may require you to seek additional help every time a real conflict appears.

Related questions

Healthy competition or monopoly over Oats? The case of Oatly AB vs Glebe Farm Foods

Cases of multinational companies putting claims against much smaller businesses are far from uncommon, but their result is almost always the same - an absolute PR nightmare for the corporate giants. Oatly AB, a leading plant-based dairy alternatives producer, is amongst the companies that have fallen under public scrutiny after their overly aggressive trademark enforcement actions.

Airbnb versus Hairbnb: How trademark protects against unexpected threats

Taking a creative spin on an already established and renown brand may seem as a good strategy for devising a name for a startup company but it may backfire. This article summarises one of the contemporary cases in this area, revealing that Airbnb’s trademark protects the company against unexpected threats.

NBA stars are using NFTs to expand their personal brand

According to the Growth Trend Analysis and Forecast Report by MarketDecipher, the sports memorabilia market size will be US$26 billion in 2021, with NFT sports collectables currently estimated at US$1.4 billion, which is estimated to double its market size at a 100% growth rate and reach 2.6 billion in 2022. As a result, many professional NBA athletes such as Kevin Durant and King James LeBron are not missing an opportunity to further develop their personal brands by offering fans new ways to connect with them through ownership of unique digital assets.