Can I submit a photo of my physical storefront as a trademark specimen?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

While a photo of a physical storefront can be an acceptable form of trademark specimen for services (cafés, hair salons, retail stores), it wouldn't be acceptable for goods.

A specimen must prove your mark is used in US commerce in connection with the applied-for goods/services. In this case, the mark would label the store but not the goods themselves, and the specimen would fail to prove that your goods are actually available for US customers to purchase.

You can find more examples of trademark specimens for both goods and services in our Specimen guide.

Advice icon

Haven't found what you are looking for?

Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.