Written by Jan Buza
Co-founder of Trama
This decision depends on multiple factors as it is very subjective. You can consider registration in countries where you are currently commercially active. For example, if you have many customers from the EU, you can file for an EU trademark and gain protection in all 27 EU member states.
You can also base your decision on how much you are willing to spend on the trademark. You can always expand the list of the countries at a later date, so it is not necessary to cover all of them at the same time.
If you have a start-up company and your finances are limited, it might be a good idea to secure a trademark in countries where you think a third party is more likely to copy your brand. Some companies register their trademarks in the biggest markets first, such as the UK, EU, Canada, Australia, and China, and then continue in smaller countries.
What's the difference between the use-in-commerce and intent-to-use basis?
I want to register an US trademark in one class; how much would that cost?
I've just filed my trademark application; does this mean my trademark is registered?
If my trademark application gets dismissed, do I lose the fee?
What extra costs can occur during the trademark registration process?
What is the price of an additional trademark class in the EU?
Do I need to have a registered trademark before I start selling my goods / services?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
