Back to Logo vs name trademark

Will my brand name be protected in any font style or color?

Founder & Trademark Attorney

Yes, if registered as a wordmark. A wordmark protects the text itself in any font, color, or visual presentation. The protection is not tied to a specific typographic style and covers the name however it is displayed.

If you also want to protect the specific visual presentation of your brand; a distinctive font, color combination, or logo design; a separate figurative or combined mark application is required for that element.

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