Back to Trademark monitoring

What similarities does a trademark watch service look for?

Senior Trademark Attorney

The similarities considered by a trademark watch service depend on its underlying algorithm, which can differ from provider to provider but can include the following:

identical names
phonetic similarity
misspellings
prefix & suffix variations
vowel & consonants
abbreviations
plurals & stemming
translations
visual similarity in the case of figurative marks
trademark class similarity

It's also worth mentioning that after the initial output is ready, many services offer a dedicated expert to go through the report once again and pre-filtering it for you.

Related questions

3 stripes out for Adidas

This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.

christina-wocintechchat-com-L85a1k-XqH8-unsplash

Amazon brand registry and trademark requirement

In May 2017, Amazon introduced its Brand Registry with the goal of enhancing the protection and performance of brands selling on Amazon. Registered trademark is one of the key requirements for enrolling in this program. This article reviews the main benefits as well as provides an overview of the trademark registration process necessary to benefit from the advantages offered as part of Amazon Brand Registry.

Facebook's transformation into Meta(verse): A Trademark Perspective

It has been some time since Meta (former Facebook) has announced its change of the business name [1] and also much wider transition of its activities into metaverse. Since then, much has been written about that but let us allow some additional thoughts on “Why Meta?” and what does it mean from the trademark perspective.