What is trademark monitoring?

Photo of Igor Demcak

Written by Igor Demcak

CEO & Legal Mind

Trademark monitoring is a practice of tracking other trademark applicants and subjects on the market with the goal of preventing infringement. While trademark registration gives its owner rights for the exclusive use of the mark in commerce, trademark monitoring is a form of ongoing protection, ensuring the owner will not only own the rights but will also know when they are breached upon.

One possible infringement threat is posed by new trademark applications similar to your brand. Here, trademark monitoring will help you discover the infringement before the opposition window ends and allow you to react in time.

Trademark monitoring also strengthens and enforces your competitive position since it has the potential to deter others from filing similar trademarks. A number of brands that use this service are then visible in the world of intellectual property, and a number of potential competitors can change their minds about whether it is worth going into opposition proceedings with them at all.

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