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If I own a trademark and someone copies my brand, what are my options?

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Written by Tomas Orsula

Senior Trademark Attorney

First, make sure the brand in question infringes on your trademark, i.e. sells in the market where you own a trademark and is active in an identical/similar industry as you.

Then, we'd recommend reaching out to the infringing party. You can either send a cease and desist letter asking them to stop using the brand or offer them an option to license the use of the trademark from you by signing a trademark agreement.

If these options fail, you can also move to litigation. This option should be saved as a last resort if all else fails. Litigation can take a long time, and you might acquire costly bills, even as the plaintiff.

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