Is a trademark watch service worth it?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

Whether a trademark watch service is worth the investment depends on multiple factors. Here are some considerations to help you decide if it's the right choice for you:

  • Brand importance: Is your brand a crucial asset to your business? If infringement could lead to real financial losses or hurt you in the eyes of your customers, then a trademark watch service might be worth it compared to the potential costs associated with legal actions and repairing your reputation. On the other hand, some businesses register trademarks to fulfil investor requirements, gain access to Amazon Brand Registry, or just so no one else can register the same trademark and use it against them. These might not be interested in actively seeking out similar brands.
  • Scope: Infringement can come in many forms - as newly filed trademark applications, profiles on social media, duplicate websites, etc. Some may be more relevant to you than others. There's also a difference between a local business and a global one. If you, for example, have to monitor trademark registers in multiple countries, a trademark watch service can simplify this for you.
  • Time Efficiency: Managing trademark monitoring manually can be time-consuming. If you value time efficiency, a watch service can automate the process, allowing you to focus on other aspects of your business.

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