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Do I need a service for trademark monitoring?

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Written by Tomas Orsula

Senior Trademark Attorney

Not necessarily; you can monitor trademark infringement yourself. However, we'd recommend considering a service for the following reasons:

  • Time savings: Outsourcing trademark monitoring means you'll have more time to focus on growing your business.
  • Consistency: If you want to monitor your selected IP database once a month, which is a standard, it will get hard to remember, and you might miss your window.
  • All-in-one-ness: You don't have to search multiple IP registers each time. This is useful if you own a trademark in numerous countries, but not only then. For example, if you own a German trademark, you'll probably still want to monitor Germany's IP office (DPMA) as well as the EU's IP office (EUIPO) since both German and EU marks can infringe upon yours.
  • Calibrated results: As more and more applications get filed each year globally, it's easy to get overwhelmed by monitoring results. A good report will filter out what you don't need.

If you are interested in giving a monitoring service a chance, check out our Trademark Watch.

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One of the most common reasons for trademark disputes has to do with the perceived similarity between existing trademarks. The two trademarks are considered “similar” if they share common characteristics connected to their appearance, sound, meaning and commercial impression, and if they are used for related goods or services. This is seen as a problem from brand perspective because the consumers might believe that the owners of the two trademarks are related, affiliated, connected, or that the goods or services originate from the same source.

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