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Is trademark monitoring expensive?

Senior Trademark Attorney

The cost ranges from free (manual self-monitoring through public databases) to several hundred dollars per year for a professional multi-channel monitoring service.

The relevant comparison is not the absolute cost but the cost relative to what undetected infringement could mean for the brand. A missed opposition window on a conflicting application; which monitoring is specifically designed to prevent; could result in enforcement costs significantly higher than years of monitoring service fees.

Set up trademark monitoring with Trama to catch similar filings as soon as they appear.

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