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If I discover infringement via trademark monitoring, can I send a cease and desist letter?

Senior Trademark Attorney

Yes, as a trademark owner, you have the right to send cease and desist letters, and practically speaking, this often happens after the holder discovers infringement via trademark monitoring, a customer bringing infringement to their attention, etc.

If you are using a trademark monitoring solution, your provider might also offer cease and desist letters, making resolution more convenient. The rates for this additional service can differ, but it's worth looking into this option since it may be cheaper than taking a trademark monitoring result to a new attorney.

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