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Do I have to watch my trademark worldwide?

Senior Trademark Attorney

No. Global trademark watching is not necessary for most businesses. Monitoring should be focused on the jurisdictions where you are commercially active and where you hold registered trademarks, since those are the markets where you can enforce your rights.

However, there are some ‘inherently global’ exceptions. Social media platforms, online marketplaces, and domain names warrant broader monitoring regardless of the geographic scope, since infringement in these channels can affect your brand’s reputation globally.

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