Back to Trademark basics

Should our logo be in black and white or in the actual colors we plan to print on the product?

Founder & Trademark Attorney

Unless requested otherwise, your trademark application will be filed in black and white so that it covers all possible color variations.

This means that even if your logo appears in specific colors on your products, labels, or tags, the black-and-white version in your application will still protect those colored versions. You’re free to use any colors in practice, regardless of how the mark was filed.

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