What are the advantages and disadvantages of using Trama compared to other EU trademark registration methods?

Moët & Chandon, Dom Pérignon, Laurent-Perrier and other world-class producers of champagne can no longer use this term to label their products in Russia. The new law passed on 2 July 2021 has caused a considerable upheaval among champagne producers but also consumers. Our legal team has taken a closer look into this dynamics of using geographical indicators.

Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth.

There is a myriad of reasons why trademark registration is of a crucial importance for software companies. This article presents a concise summary of 12 key reasons why every developer of software solutions should think about registering for a trademark.