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What is trademark surveillance?

Written by Jan Buza

Co-founder of Trama

Trademark surveillance is another term for trademark monitoring: the ongoing practice of tracking trademark databases, business registers, online marketplaces, social media, and other channels for new uses or applications that could infringe on a registered trademark.

The goal of trademark monitoring is to find conflicts and infringement in the early stages, when there’s enough time to act. For new trademark applications, the opposition window is typically two to three months, and missing it means the infringing mark can proceed to registration unchallenged.

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