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How should I choose a trademark watch solution?

Founder & Trademark Attorney

Evaluate a trademark watch solution on these criteria: the markets it covers, the channels it monitors, the frequency of its alerts, what enforcement support it provides, and how its similarity thresholds are defined and configured.

For most businesses, the starting point is register coverage in the jurisdictions where trademarks are held, with report frequency matched to the opposition windows of those jurisdictions. Enforcement support (takedowns, cease and desist) is a material differentiator between providers; knowing about infringement without a clear path to acting on it has limited value.

Related questions

Trademark Registration: DIY vs Professional Service

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.

Lindt secured another win for its chocolate bunny trademark in the EU

The Federal Supreme Court ruled that the gold-coloured foil-wrapped chocolate bunny from Lindt & Sprüngli can claim trademark protection against the competing product from Lidl. Lidl is no longer allowed to sell its rabbit because of the risk of confusion and must destroy existing copies of the product.

When trademark becomes more renown than the real thing

Trademark registration can be viewed as a crucial step towards the market success. This article presents a closer look into the role of trademark registration in the success stories of Jacuzzi, Ping-Pong and Zamboni, for which the trademark has become more renown than the very product these brands describe.