Back to Trademark monitoring

Does a trademark watch service take classes into account?

Written by Jan Buza

Co-founder of Trama

Yes, trademark watch services take classes into account when monitoring. Two identical marks in entirely different classes may coexist without conflict, and if a monitoring service were to ignore this fact, it would come back with reports full of false positives.

In practice, same-class results are typically prioritized or ranked higher in the report. Results from unrelated classes are still sometimes included (since cross-class similarity can occasionally be relevant for well-known marks), but will appear lower in relevance rankings.

Related questions

Lindt secured another win for its chocolate bunny trademark in the EU

The Federal Supreme Court ruled that the gold-coloured foil-wrapped chocolate bunny from Lindt & Sprüngli can claim trademark protection against the competing product from Lidl. Lidl is no longer allowed to sell its rabbit because of the risk of confusion and must destroy existing copies of the product.

mateus-campos-felipe-ZKJQCWsKmPs-unsplash

7 unusual and surprising trademarks people have registered

Trademark laws protect not only words and slogans, but also various shapes, sounds, and smells. With millions of trademark applications filed each year, we are seeing an influx of exceptional cases of filings for unconventional trademarks by both new and established brands. Below is a list of some of the most original and unexpected products that people have trademarked.

Stories of our clients: Take on Goliath

“A lot of businesses focus on the product: what's good about the product, what makes the product so different, the unique selling proposition. You hear these phrases all the time. Take On Goliath looks at things a little differently. We go far enough back to see what's needed to support the consumer, the retailer, the wholesaler, and then the brand itself.” Read the full story of Dave Christie, the founder of Take on Goliath, another inspiring brand protected by Trama that helps SME businesses be seen and heard more.