Written by Tomas Orsula
Senior Trademark Attorney
Yes, small businesses can benefit from monitoring their trademarks, although the extent and method of monitoring may vary. Small businesses might, for example, only choose the most relevant channels to monitor to accommodate their budget and time availability to deal with infringement.
A brand is an essential asset for a business, and if someone were to copy it, it could hurt the company's bottom line and stifle its growth, which can be even harder to come back from if the company is still in its early stages.
What is the difference between a trademark and a service mark?
Can I avoid additional costs by registering both word and image trademarks in one application?
Someone has raised an opposition against my trademark. What shall I do?
If I own a trademark in one country, is it valid in another country as well?
What are the benefits of applying for a trademark as a business?
Do I need to sell goods / services to obtain trademark rights?
Can I register a trademark if my company is not yet in business?
What can I do to improve the distinctiveness of my trademark?
Can I register a trademark later if I can prove I was using it?
What are the consequences of repeatedly receiving office actions for the same trademark application?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
