Do small businesses need to monitor their trademark?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

Yes, small businesses can benefit from monitoring their trademarks, although the extent and method of monitoring may vary. Small businesses might, for example, only choose the most relevant channels to monitor to accommodate their budget and time availability to deal with infringement.

A brand is an essential asset for a business, and if someone were to copy it, it could hurt the company's bottom line and stifle its growth, which can be even harder to come back from if the company is still in its early stages.

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