What is an arbitrary mark?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

An arbitrary mark, in the context of trademarks, is a type of trademark that is inherently distinctive and enjoys a high level of trademark protection. It is considered one of the strongest and most easily registrable types of marks.

An arbitrary mark is a term, word, or symbol that has no direct or suggestive connection to the goods or services it represents. It is a common word or phrase that is used in a context unrelated to the products or services, giving it a unique and distinctive quality. The mark is chosen arbitrarily or randomly without any descriptive or generic meaning associated with the goods or services.

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