We are a Chinese company and want to register our trademark in the EU. Is it possible?

Photo of Igor Demcak

Written by Igor Demcak

CEO & Legal Mind

Yes, it's possible for a Chinese company to register an EU trademark, as well as for any other non-EU company.

An application has to be submitted with the European Union Intellectual Property Office (EUIPO), after which the process for EU and non-EU companies generally stays the same. One notable thing to keep in mind is the requirement to designate a correspondence address within the EU to serve as the point of contact. If the non-EU company uses a local representative to handle their EU trademark application, their address is sufficient for this purpose.

It should be borne in mind, however, that a legal person (company) addressing the Office from outside the EEA (companies which do not have their domicile or their principal place of business or a real and effective industrial or commercial establishment in the EEA) must be represented by a professional representative within the EEA unless an appointment of a representative is not mandatory.

This obligation exists for all proceedings before the Office, except for filing an application for an EUTM, an application for renewal of an EUTM, and an application for inspection of files. The territory of the EEA comprises the EU and the countries of Iceland, Liechtenstein and Norway.

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