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Is there a way to do a thorough assessment on a mark and consider the likelihood of success prior to filing a trademark application?

Founder & Trademark Attorney

Yes. A professional trademark assessment before filing can give you a reliable picture of the risks involved.

This typically covers two things: a review of the mark's inherent distinctiveness (assessing whether the mark is likely to be refused on absolute grounds) and a search for conflicting earlier registrations (assessing whether the mark faces opposition risk from existing mark holders). Together these give a view of both the examiner-side risk and the third-party opposition risk before you commit to filing.

Find out your registration chances with a free lawyer's check with Trama.

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