I started the trademark registration process a few months ago, still pending, but someone has stolen the name of my event. Do I have the legal stance to send a cease & desist letter?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

You will gain the right to send a cease and desist letter once your trademark is fully registered. If your mark passes the evaluation, the validity of your trademark will start counting retroactively from the application filing date (instead of the registration date), covering the pending period.

Before you send the cease and desist letter, be sure the infringement occurred in the jurisdiction where you own your trademark.

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