Written by Jan Buza
Co-founder of Trama
Contrary to most jurisdictions that charge a base price for the application, which includes one class of goods and services, and a different price for each additional class, the US trademark pricing structure is quite straightforward. The price per class is the same no matter the number of classes; the only difference comes down to the choice of application type - TEAS Plus (for $250 per class) or TEAS Standard (for $350 per class).
TEAS Plus uses a pre-approved list of goods and services the applicant chooses from. Custom items are not allowed. This application type is more suitable if your items can be found in the Goods and Services ID Manual. Not only is this application type cheaper, but it has an overall lower refusal rate. TEAS Standard is advisable to those applicants whose goods and services items aren't listed in the manual.
Please note that this includes the government fees only. If you file your application through a representative (an attorney, law firm, or an online legal service), an additional fee for their services will apply.
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Intellectual property of a brand does not end with its name or logo, but can also cover domain name. If you want to reinforce your brand name and ensure visibility of your business online, you should consider trademarking your domain name.
Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.
One of the most common reasons for trademark disputes has to do with the perceived similarity between existing trademarks. The two trademarks are considered “similar” if they share common characteristics connected to their appearance, sound, meaning and commercial impression, and if they are used for related goods or services. This is seen as a problem from brand perspective because the consumers might believe that the owners of the two trademarks are related, affiliated, connected, or that the goods or services originate from the same source.
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