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If I discover infringement via trademark monitoring, what are my options?

Written by Tomas Orsula

Senior Trademark Attorney

The options depend on where the infringement is occurring.

If there’s a new trademark application in a jurisdiction where you hold a registered mark: file an opposition during the publication window
If someone’s infringing on your mark on social media, app stores, or online marketplaces: submit a platform IP complaint or takedown request
If someone’s infringing on your domain name: initiate a UDRP dispute through WIPO or approach the domain holder directly
If someone’s using a confusingly similar brand in your market: send a cease and desist letter, escalating to litigation if not resolved

Options are not mutually exclusive; for a serious infringement, multiple actions in parallel may be appropriate.

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