Written by Tomas Orsula
Senior Trademark Attorney
The symbol ℠ stands for a service mark, a type of trademark denoting a service rather than a physical product. Its use is similar to the more well-known ™ symbol, and you'll find it more commonly used in the US. The usage of both these symbols doesn't adhere to any legal guidelines since they both represent trademarks that haven't been registered with an intellectual property office (yet). Usually, they are used by entrepreneurs to signal their intent to obtain a registered trademark, which, if they are successful, is then denoted by the ® sign.
You can find more information about these three symbols in this article.
Does the registration in US give international protection to trademark?
Does the price of trademark registration depend on the number of classes?
What should I submit as a specimen if I provide e-commerce services instead of producing goods?
What are the trademark differences between major jurisdictions (UK, US, EU, AU)?
Does priority filing also give you a longer time to demonstrate the Use in Commerce in the US?
How many classes of goods & services should I select for my trademark application?
Is it worth registering a trademark with a high chance of rejection?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
Assign to
