Written by Tomas Orsula
Senior Trademark Attorney
The symbol ℠ stands for a service mark, a type of trademark denoting a service rather than a physical product. Its use is similar to the more well-known ™ symbol, and you'll find it more commonly used in the US. The usage of both these symbols doesn't adhere to any legal guidelines since they both represent trademarks that haven't been registered with an intellectual property office (yet). Usually, they are used by entrepreneurs to signal their intent to obtain a registered trademark, which, if they are successful, is then denoted by the ® sign.
You can find more information about these three symbols in this article.
What are the consequences of repeatedly receiving office actions for the same trademark application?
Is it possible to extend a member country trademark into an EU trademark?
What should I submit as a specimen if I provide e-commerce services instead of producing goods?
How does the timeline of previous approvals affect one's ability to register a trademark?
What is the difference between a final and non-final office action?
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