What is the publication phase of an EU trademark application?

Increasing environmental concerns lead to shifting consumer behavior, and many brands address these concerns by registering ‘green’ trademarks. The results of the study conducted by EUIPO in 2021 found a 900% increase in green trademarks being filed, demonstrating that “growing interest in sustainability is indeed reflected in the EUTMs filed at the EUIPO [1]. Read about the current green trademark trend in the EU in this article.

There is a myriad of reasons why trademark registration is of a crucial importance for furniture companies. This article presents a concise summary of 12 key reasons why every furniture retailer should think about registering for a trademark.

Lately, burnout is becoming the norm and work-related aches and stress slip by unnoticed. To address this, one wellness app is taking a more personal approach. Senvi isn’t just another meditation or fitness tool. It’s a daily reset built around your actual workday, offering tailored stretching routines and stress-reducing breathing exercises. We spoke with the founder of Senvi to learn how the idea came to life, what makes it stand out in a crowded market, and why protecting the brand was a critical step in its journey.