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How should I choose classes of goods & services for my trademark application?

Written by Jan Buza

Co-founder of Trama

The starting point is identifying the goods and services your business actually offers or plans to offer under the mark. A clothing brand registers in Class 25. A meal delivery platform might register in Class 35 (retail services), Class 39 (delivery services), and Class 43 (restaurant and food services). Each class should reflect actual commercial activity or near-term plans.

Registering in classes where you have no genuine commercial presence creates vulnerability: those classes can be attacked in non-use cancellation proceedings after five years of non-use. Filing only in classes that reflect your actual offering avoids that risk while covering the protection you genuinely need.

Not sure which classes apply to your business? Consult Trama’s class assist tool.

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