
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
No, after filing your trademark with the IP office, you won't be able to add any more classes. You can always file a second application for a new class(es) later and own two trademark certificates, but that would be subject to an additional fee, and your second application will have to be assessed again.
Bear in mind the success of the second assessment is not guaranteed. The examiner will evaluate the mark in the context of the new classes, where your brand might not be considered distinctive enough or where it might encounter opposition from a trademark that is similar to yours and registered in one of your new classes. However, that doesn't mean you can avoid this risk by registering in all classes at once.
How much does it cost to oppose someone else's trademark application?
How will I know if a someone's applying for a trademark similar to mine?
Once the trademark registration is in progress, will I be able to list my product on Amazon?
Is it worth going forward with the trademark registration given the high risk of opposition?
What does it mean if two parties resolve a trademark dispute "amicably"?
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Kickresume is an example of a successful startup business created by Tomáš Ondrejka and Peter Ďuriš. This online tool for the creation of CVs has already helped more than 1,000,000 users get their dream job. It is the easy-to-remember name of Kickresume that has fostered the growth of this project. At the same time, it was the fear of the possible need to rebrand a successful business name that highlights the importance of brand protection efforts in the early stages of startup companies.
Satirical adaptations of well-known brands have become a common thing and profitable market for many lesser-known companies. Besides being an effective mean to attract more customers, parody products can also be a good defence against trademark lawsuits, as in many cases, brand owners have limited options to enforce their rights against satirical adaptations.
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.