A fanciful or arbitrary trademark is a type of trademark that is considered to be the strongest and most distinctive in trademark law. This type of trademark is created by using a word, term, or symbol that has no connection to the goods or services being offered by the trademark owner.
A fanciful trademark is a word or symbol that has been invented or created specifically for use as a trademark. Examples of fanciful trademarks include Kodak, Exxon, and Xerox. These words have no meaning outside of their use as a trademark, and they are considered to be inherently distinctive.
An arbitrary trademark, on the other hand, is a word or symbol that has a dictionary meaning but has no connection to the goods or services being offered by the trademark owner. Examples of arbitrary trademarks include Apple for computers and Amazon for online retail. These words have a meaning in everyday language, but their use in connection with specific goods or services is arbitrary, and they are also considered to be inherently distinctive.