3 stripes out for Adidas
This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.
Figurative Trademark
A figurative mark is a mark consisting of:
- exclusively figurative elements;
- a combination of verbal and figurative or otherwise graphical elements;
- verbal elements in non-standard fonts;
- verbal elements in colour;
- verbal elements on more than one line;
- signs that cannot be reproduced by a keyboard;
- combinations of the above.
A figurative mark must be represented by submitting a reproduction of the sign, showing all its elements and, where applicable, its colour(s).
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