Power of Attorney (PoA)

A Power of Attorney (PoA) in trademark law is a legal document that authorizes a person or entity to act on behalf of another person or entity in trademark matters. It is commonly used in situations where a trademark owner needs to appoint a representative, such as an attorney or agent, to handle trademark matters on their behalf.

The PoA is a written authorization that specifies the scope of the representative's authority, such as the ability to file trademark applications, respond to office actions, or negotiate settlements. It also outlines the duration of the authorization, which may be for a specific transaction or for a more extended period.

From our blog


Stories of our clients: ShyneDurags

“Our continual drive for excellence made us the best selling durag brand in the UK. Last year, we began trading on Amazon and found the marketplace to have a handful of rogue sellers who attempted to tarnish others’ brand reputation. This issue was quickly dealt with after trademark certifications were provided to Amazon.” Read the full story of Alvin Mills, the founder of ShyneDurags, who continues in his goal to create the #1 online destination for afro hair care.

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Can you change your trademark over time?

Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.