
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Relative grounds for refusal arise from conflicts with earlier rights held by third parties, rather than from any issue with the mark itself. The EUIPO does not examine relative grounds on its own initiative; they are raised by third parties during the opposition period.
An opposition based on relative grounds can be filed by the owner of an earlier trademark (EU, national, or international) that is identical or confusingly similar to the applied-for mark and covers identical or similar goods or services. Earlier well-known marks, even if unregistered, can also form the basis of an opposition.
Other relative grounds include earlier rights in a trade name, a geographical indication, or a designation of origin.
What makes a trademark distinctive enough to register in the EU?
How do I file an opposition against an EU trademark application?
How do I add or remove a class from an existing EU trademark?
Can I use the Madrid Protocol to extend my EU trademark internationally?
What is the Paris Convention priority period for EU trademarks?
Can I claim priority from a national trademark when filing with EUIPO?
How do I update my contact details on an EU trademark registration?
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