Back to Specifics of EU trademarks

Do I need a lawyer to register an EU trademark?

Founder & Trademark Attorney

EU residents and EU-based businesses are not legally required to use a lawyer or representative when filing a trademark application with the EUIPO. Filing independently is permitted.

Non-EU applicants, however, are required to appoint a representative who is authorized to practice before the EUIPO. This typically means a qualified trademark attorney or IP firm based in the EU.

Even where representation is not mandatory, working with a trademark attorney is advisable for applicants unfamiliar with the process. Errors in the goods and services list, or failure to anticipate likely objections, are among the most common causes of avoidable delays and refusals.

Related questions

amplitude-magazin-srXbJ1TAdhI-unsplash 2

12 good reasons for pharmaceutical companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for pharmaceutical companies. This article presents a concise summary of 12 key reasons why every company safeguarding human life and health should think about registering for a trademark.

Stories of our clients: ShyneDurags

“Our continual drive for excellence made us the best selling durag brand in the UK. Last year, we began trading on Amazon and found the marketplace to have a handful of rogue sellers who attempted to tarnish others’ brand reputation. This issue was quickly dealt with after trademark certifications were provided to Amazon.” Read the full story of Alvin Mills, the founder of ShyneDurags, who continues in his goal to create the #1 online destination for afro hair care.

Airbnb versus Hairbnb: How trademark protects against unexpected threats

Taking a creative spin on an already established and renown brand may seem as a good strategy for devising a name for a startup company but it may backfire. This article summarises one of the contemporary cases in this area, revealing that Airbnb’s trademark protects the company against unexpected threats.