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Where should I place the ® symbol?

Written by Jan Buza

Co-founder of Trama

There is no legal requirement governing the exact placement of the ® symbol. The USPTO advises placing it "anywhere around the trademark." The most common placement is at the top right of the mark; bottom right is also standard. The symbol should be positioned close enough to the mark that the association is clear to anyone viewing it.

The same conventions apply to ™. Consistency in placement across all uses of the mark is the practical recommendation; it helps consumers and potential infringers recognize the protected status of the mark across different contexts.

Related questions

Can you change your trademark over time?

Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.

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Adversity gives rise to greatness. The very idea to launch Natural Health Store came from facing the risk of redundancy. Nowadays, this family-owned business has created brand recognition worth protecting.