3 stripes out for Adidas
This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.
What similarities does a trademark watch service look for?
Written by Tomas Orsula
Senior Trademark Attorney
The similarities considered by a trademark watch service depend on its underlying algorithm, which can differ from provider to provider but can include the following:
- identical names
- phonetic similarity
- misspellings
- prefix & suffix variations
- vowel & consonants
- abbreviations
- plurals & stemming
- translations
- visual similarity in the case of figurative marks
- trademark class similarity
It's also worth mentioning that after the initial output is ready, many services offer a dedicated expert to go through the report once again and pre-filtering it for you.
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