What similarities does a trademark watch service look for?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

The similarities considered by a trademark watch service depend on its underlying algorithm, which can differ from provider to provider but can include the following:

  • identical names
  • phonetic similarity
  • misspellings
  • prefix & suffix variations
  • vowel & consonants
  • abbreviations
  • plurals & stemming
  • translations
  • visual similarity in the case of figurative marks
  • trademark class similarity

It's also worth mentioning that after the initial output is ready, many services offer a dedicated expert to go through the report once again and pre-filtering it for you.

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