What if someone copies my brand on social media?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

If someone copies your brand on social media, it can potentially harm your business. Here are some steps you can take to address the situation:

  • Contact the infringer and politely ask them to stop using your brand without authorization. Sometimes, they may not be aware that they are infringing on your rights, and a simple request can resolve the issue.
  • Report the infringement to the platform. Most social media platforms have policies in place to address intellectual property infringement. Report the infringing content to the platform through their designated channels and request a takedown.
  • If informal communication doesn't resolve the issue, you can send the offending party a cease and desist letter.
  • If they still don't comply, you can choose to take legal action.

For most of these options, owning a registered trademark is required or at least very helpful. If you are not sure how to proceed, consider consulting with a lawyer specializing in intellectual property law to understand your options and the best course of action.

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