If I trademarked a logo, can a trademark monitoring service help me uncover similar logos?

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Written by Tomas Orsula

Senior Trademark Attorney

Yes, regardless of whether you trademarked your brand name, slogan or logo, a trademark monitoring service can notify you of similar trademark applications.

Besides overall visual similarity, which is evaluated by an image search algorithm, class similarity and other criteria can also be taken into account, so you are notified only about relevant marks. You will most likely be able to work with your provider on how strictly you want to set your criteria.

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