If trademark watching yielded results and you uncovered an instance of brand violation, the next steps will depend on the nature of the infringement and where it occurred. Your options might include:
- Leveraging the opposition window - if the offender is an identical or similar trademark filed in a country where you hold a trademark already.
- Submitting a platform takedown request - social media, app stores and online marketplaces will commonly provide a form for submitting these requests.
- Initiate a domain dispute resolution process, e.g., by filing a complaint under the Uniform Domain-Name Dispute-Resolution Policy (UDRP).
- Sending a cease and desist letter to the offending party.
- If all else fails, you can escalate the matter and file a trademark infringement lawsuit.
If you are using a trademark watch service, you can inquire whether your provider offers any resolution methods.