How much does trademark surveillance cost?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

The cost of trademark surveillance depends on the same factors as any monitoring service: the number of jurisdictions, the channels covered, the frequency of reports, and the level of human analysis involved.

A basic register-only service for one jurisdiction is typically inexpensive. A comprehensive multi-country, multi-channel service with regular analyst-reviewed reports carries a higher cost. The appropriate level of investment generally scales with the commercial value of the trademark being protected and the number of markets where infringement risk exists.

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