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How do I monitor app stores for trademark infringement?

Written by Jan Buza

Co-founder of Trama

Manual monitoring of app stores involves regular searches for your brand name and visually similar icons across Apple's App Store and Google Play. Both platforms have intellectual property reporting mechanisms that allow registered trademark holders to submit a complaint when an infringing app is identified.

Manual searches in app stores have limitations since results are algorithmically curated and may not surface all similar listings. A trademark monitoring service that covers app stores will scan more comprehensively and alert you to new listings that match your brand's name or visual identity.

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