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How can I keep track of brand infringement?

Senior Trademark Attorney

Brand infringement can occur across multiple channels, each requiring its own approach.

Trademark registers: new applications for confusingly similar marks can be identified by regularly searching IP office databases. A monitoring service can automate this and alert you within the opposition window.

Online marketplaces: platforms such as Amazon, eBay, and Etsy have brand protection tools for registered trademark holders. Amazon Brand Registry gives direct access to infringement reporting.

Web domains: similar domain registrations can be tracked through domain monitoring tools or WHOIS alerts.

Social media: brand name searches across platforms, or social media monitoring tools, can surface unauthorized use of your brand identity.

Business registers: new company registrations using a confusingly similar name can be identified through company register monitoring in key jurisdictions.

Some trademark monitoring tools cover all of these avenues, informing you when there’s been an infringement across any of them. Learn moreLearn more about trademark monitoring.

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