Written by Jan Buza
Co-founder of Trama
Registering a truly global trademark is not necessary, and it’s not practical for most businesses. This kind of coverage means over 180 separate national filings, which is excessively expensive and difficult to manage.
A more practical approach is to register in the markets where you are currently active or plan to be active, and expand coverage over time. For multi-country filings, the Madrid System (WIPO) allows a single international application to designate multiple member countries simultaneously, which reduces cost and administrative complexity at scale.
Start with your highest-priority markets; the jurisdictions with your largest customer base or the highest risk of brand copying; and build out from there.
Plan your international trademark strategy with Trama; free initial consultation available.
In which countries should I register the trademark to sell globally?
Should I get a trademark when my business expands to a new country?
Do I need to get a trademark in China if I export my products from there?
If I register a trademark in the US, can I still sell my products in the UK with the US trademark?
Does the cost of trademark registration vary between countries?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
